Smart and Ambient Intelligence for Tourism in Major European Cities towards 2030
Professor Dimitrios Buhalis of Bournemouth University will explain that Smart and Real Time Tourism revolutionize tourism and hospitality and change market conditions and industry structure. This leads to tourism and hospitality organisations to readdress the sources of competitiveness and repositioning their strategy and operations in their marketplace. Network economics and strategies suggest that organization need to reengineer their processes to take advantage of their ecosystem.
Smartness takes advantage of interconnectivity and interoperability of integrated technologies to reengineer processes and data in order to produce innovative services, products and procedures towards maximising value for all stakeholders. This reengineering enables shaping products, actions, processes and services in real-time, by engaging different stakeholders simultaneously to optimise the collective performance and competitiveness and generate agile solutions and value for all involved in the value system. Looking into the future this seminar will emphasise the importance of network competitiveness and how to maximise the benefits for all stakeholders. Smartness is the glue of interconnected and mutually beneficial systems and stakeholders and provides the infostructure for the value creation for all. Gamification and Metaverse can also play a role in meaningful engagement for tourism cities. Participants will be encouraged to consider how they can optimise their competitiveness based on optimising the performance of their networks in smart destinations and smart tourism and hospitality ecosystems.
Real Time and Nowness revolutionise the tourism and hospitality industries globally. Brands take advantage of technology, social media and constant connectivity to foster organic consumer engagement and interactions towards co-creating personalised customer service. Real-time service offers dynamic engagement with connected consumers. Brands in tourism and hospitality use technology to dynamically enhance consumer experience through co-creation. The integration of real-time consumer intelligence, dynamic big data mining, artificial intelligence, and contextualisation can transform service co-creation by mobilising recourses in the ecosystem. Nowness service emerges by dynamically engaging consumers in experience cocreation in real time. It has five interconnected characteristics that revolutionise the tourism and hospitality, namely: real-time, co-creation, data-driven, consumer-centric and experience co-creation.